The 120 seconds of MLB content cannot be streamed live, and like the NFL’s rule, the cap does not apply to news outlets providing their own analysis or reporting, commonly known as “talking head” material. The new MLB rules, in development for roughly six months, also prohibit news organizations from posting more than seven photos from any game online and from creating a photo gallery on their Web sites. In addition, non-text content created at MLB ballparks cannot stay up on a news outlet Web site for more than 72 hours.