Bleacher Naming Rights
Submitted by cubsnet on Thu, 2006-03-30 15:08.
Because the Cubs renovated Wrigley Field's outfield bleachers, they've decided it is a good idea to grant naming rights to those bleachers. They're now the Bud Light Bleachers. (Hat tip: Chicago Cubs Online.) As one commenter at Chicago Cubs Online asks, "What's next the 'Chevrolet Outfield' or '1st base' brought to you by Pizza Hut?" In any event, who in the world is going to call them the "Bug Light Bleachers?"
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Mocking the press release
Carl Bialik and Jason Fry of the Wall Street Journal Online briefly mock the Cubs' press release in their "The Daily Fix" column today: "'We're excited to offer this new feature -- the Bud Light Bleachers -- to Cubs fans,' an Anheuser-Busch executive said in the club's press release. You see, it's not a sponsorship; it's a new feature!"
The cost of stadium naming rights
Ever wonder how much stadium naming rights cost?
Stadium naming rights
http://espn.go.com/sportsbusiness/s/stad...
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