"Time Inc. Picks Its Web Winners -- And Its Flagship Isn't One" (Matthew Karnitschnig and Sarah Ellison, Wall Street Journal, 10/30/2006)

For a dozen years, Time Inc. veered from one Internet initiative to another in a quest to figure out how to make money on the Web. Almost nothing worked.

On Thursday, Time Inc. Chief Executive Ann Moore went before the board of parent company Time Warner Inc. with an Internet strategy that concentrates resources on Sports Illustrated, People and the company's business magazines -- the titles seen as having the most online growth potential.
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Critics say the extreme measures are the result of years of poor planning and execution by Ms. Moore and her management team. She rejects the notion that Time Inc. has missed the Internet boat, pointing to the recent successes of two of the company's Web sites, SI.com and CNNMoney.com. This year, Ms. Moore expects Internet revenue to contribute about 15% of net income at Sports Illustrated, Time Inc.'s second-biggest title, and 25% at the business titles, which include Fortune, Money and Business 2.0.
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Time Inc. plans to invest millions of dollars in coming months to build up its biggest sites. . . . The company is considering making acquisitions to expand SI.com into social networking and user-generated content.