MarketWatch's Jon Friedman profiles ESPN.com.

When I asked John Papanek, the editor-in-chief of ESPN New Media, what he looks for in a job candidate, he grinned and lurched toward me.

"Passion!" he shot back. "We want people who LOVE sports. Virtually everyone is knocking on our door. The common thread is that they're all 24/7 sports fans."

Passion? About sports? That can't be hard to find. What's harder is finding great insight and writing ability in someone who wouldn't rather be writing about politics or economics. Of course, ESPN.com has done well doing that.

Disappointingly, there's not much substance in this profile, except when Friedman says that Bill "Simmons's act can get tiresome after a while," without explaining why.