Sports Illustrated

SI.com Looking to Expand

"Time Inc. Picks Its Web Winners -- And Its Flagship Isn't One" (Matthew Karnitschnig and Sarah Ellison, Wall Street Journal, 10/30/2006)

For a dozen years, Time Inc. veered from one Internet initiative to another in a quest to figure out how to make money on the Web. Almost nothing worked.

On Thursday, Time Inc. Chief Executive Ann Moore went before the board of parent company Time Warner Inc. with an Internet strategy that concentrates resources on Sports Illustrated, People and the company's business magazines -- the titles seen as having the most online growth potential.

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