Every single one of ESPN.com's human experts (there are 8 of them) have picked the New Orleans Saints to defeat the Chicago Bears in the NFC Championship game on Sunday. Of course, the computer picked the Bears. Score one for non-humans.

Following up on his column on ESPN.com a week ago, MarketWatch's Jon Friedman discusses SI.com and its uphill battle against ESPN.com this week.

Sports Illustrated.com's executives are counting on the prestige of their 52-year-old magazine to trump the pizzazz of chief rival, ESPN.com.

SI.com, a division of Time Inc. offers readers the same brand of excellent journalism that its big brother presents week after week. But on the Web, where gossip and entertainment mean a lot to impatient readers, quality journalism alone may not always be enough to attract big numbers of readers and thrill hard-to-please advertisers.

MarketWatch's Jon Friedman profiles ESPN.com.

When I asked John Papanek, the editor-in-chief of ESPN New Media, what he looks for in a job candidate, he grinned and lurched toward me.

"Passion!" he shot back. "We want people who LOVE sports. Virtually everyone is knocking on our door. The common thread is that they're all 24/7 sports fans."

Passion? About sports? That can't be hard to find. What's harder is finding great insight and writing ability in someone who wouldn't rather be writing about politics or economics. Of course, ESPN.com has done well doing that.

Disappointingly, there's not much substanc