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Kurt Hunzeker

No One Will Call Wrigley By Anything Other Than Wrigley

Submitted by Squib Hits on Wed, 2008-03-05 12:28.

Maury Brown and Kurt Hunzeker at The Biz of Baseball write on Sam Zell's exploration of selling the naming rights to Wrigley Field:

Sam Zell has said that he should be able to selling the naming rights to Wrigley for as much as $400 million over $20 years, a deal that would match Citigroup’s deal with the Mets’ new stadium as the largest payout for a naming rights in US pro franchise history.

As a secondary naming-rights deal, it would be unparalleled.

And therein lies the problem.  A $400 million secondary naming-rights deal?

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